Books by Alexander Chernev
Marketing Management, Global Edition
Philip Kotler, Alexander Chernev, Kevin Lane Keller
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Mastering the Case Interview, 10th edition
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Strategic Brand Management, 4th Edition
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The Customer Science Handbook: Using Behavioral Insights to Create Breakthrough Customer Experiences
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Strategic Marketing Management - The Framework, 10th Edition
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Mastering the Case Interview, 9th Edition
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Strategic Marketing Management, 9th Edition
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Strategic Marketing Management, 9th Edition
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Strategic Marketing Management - Theory and Practice
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The Marketing Plan Handbook, 6th Edition
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The Marketing Plan Handbook, 6th Edition
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Strategic Marketing Management - The Framework, 10th Edition
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Mastering the Job Interview, 10th Edition
-20% with code BOOKS
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Strategic Brand Management, 4th Edition
-20% with code BOOKS
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The Customer Science Handbook: Using Behavioral Insights to Create Breakthrough Customer Experiences
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The Marketing Plan Handbook, 7th Edition
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Strategic Marketing Management, 11th Edition
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The Marketing Plan Handbook, 7th Edition
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Strategic Marketing Management, 11th Edition
-20% with code BOOKS
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Marketing Management - Theory and Practice, 2nd Edition
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Marketing Management - Theory and Practice, 2nd Edition
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The Business Model How to Develop New Products, Create Market Value and Make the Competition Irrelevant
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