Books by Jochen Wirtz
Agentic Artificial Intelligence: Harnessing AI Agents to Reinvent Business, Work, and Life
Pascal Bornet, Thomas H. Davenport, Jochen Wirtz
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Agentic Artificial Intelligence: Harnessing AI Agents to Reinvent Business, Work, and Life
Bornet, Thomas H. Davenport, Jochen Wirtz
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Services Marketing: People, Technology, Strategy (Eighth Edition)
Christopher Lovelock, Jochen Wirtz
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Intelligent Automation: Learn how to harness Artificial Intelligence to boost business & make our world more human
Pascal Bornet, Ian Barkin, Jochen Wirtz
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Services Marketing: People, Technology, Strategy (Ninth Edition)
Christopher Lovelock, Jochen Wirtz
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Services Marketing: People, Technology, Strategy (Ninth Edition)
Christopher Lovelock, Jochen Wirtz
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Transformative Leadership: Empower, Innovate, and Inspire
Jochen Wirtz, Andre Lacroix, Pascal Bornet, Tsun-Yan Hsieh, Huijin Kong, Ian Barkin
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