Books by Klaus Backhaus
Multivariate Analysis: An Application-Oriented Introduction
Thomas Weiber, Bernd Erichson, Sonja Gensler, Klaus Backhaus, Rolf Weiber
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Hurdle Race Marketing: The Enlightenment - The Disillusionment - The Breakthrough
-20% with code BOOKS
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Hurdle Race Marketing: The Enlightenment - The Disillusionment - The Breakthrough
-20% with code BOOKS
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International Marketing
Klaus Backhaus, Markus Voeth, Joachim Büschken
-20% with code BOOKS
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