Behavioural economics
Exploring the intersection of psychology and economics, this category delves into how human behavior influences economic decisions and market trends. Featuring influential works and contemporary analyses, it appeals to students, professionals, and anyone fascinated by the complexities of decision-making and the impact of cognitive biases on financial choices.
Experimental Economics: Theory and Practice
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The Ethics of Competition and Other Essays
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Product-Led Growth: How to Build a Product That Sells Itself
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Happiness Made Easy: The Science-Based Steps to Feel Just a Bit Better
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Essentials of Financial Economics: A Hands-On Approach
Ivan Gufler, Michael Donadelli, Michele Costola
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This Is Marketing: You Can't Be Seen Until You Learn to See
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The Hour Between Dog and Wolf: Risk-Taking, Gut Feelings and the Biology of Boom and Bust
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Proof of Work: How to Build on Every Talent (in the Labor Market). A Comic Essay.
Zoe Branczyk, Miriam Beblo, Julia Schneider
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Proof of Work: How to Build on Every Talent (in the Labor Market). A Comic Essay.
Zoe Branczyk, Miriam Beblo, Julia Schneider
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The Power of Pricing: The Hidden Psychology That Decides What People Will Pay
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Rockonomics: How the Music Industry Can Explain the Modern Economy
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Solving Product: Reveal Gaps, Ignite Growth, and Accelerate Any Tech Product with Customer Research
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2079 - Designing Freedom: Self-Sovereignty, Technology, and the Future of Belonging
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The Joyless Economy: The Psychology of Human Satisfaction
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Culture in an Age of Money: The Legacy of the 1980s in America
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Encyclopedia of the Consumer Movement
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The How to Mind-Read Your Customers: Using Insights from Psychology to Increase Sales and Develop Better Business Relationships
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Demand System Specification and Estimation
Robert A. Pollak, Terence J. Wales
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Expenditures of Older Americans
Michael L. Nieswiadomy, Rose M. Rubin
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Empowering the American Consumer: Corporate Responsiveness and Market Profitability
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Living It Up: Americas Love Affair with Luxury
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The Hidden Connections: A Science for Sustainable Living
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Contemporary Consumption Rituals: A Research Anthology
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They Say They Want A Revolution: What Marketers Need to Know As Consumers Take Control
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Consumption and the Making of Respectability, 1600-1800
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Category „Behavioural economics“
Exploring the intricate dynamics of human decision-making, the realm of behavioural economics reveals how psychological factors influence economic choices. This fascinating category is tailored for readers keen on understanding the nuances of why people act the way they do in the marketplace, often deviating from traditional economic theories that assume rational behavior.
Historically rooted in psychology and economics, behavioural economics emerged as a significant field in the late 20th century, challenging the conventional wisdom that individuals always make rational choices. By integrating findings from psychology, this discipline sheds light on various cognitive biases and emotional factors that can sway our financial decisions. From understanding the impact of framing and loss aversion to the allure of instant gratification, this category offers insights that are not only intellectually stimulating but also practically applicable in daily life.
Readers with an interest in finance, business management, or simply understanding human behavior will find beneficial perspectives in the rich collection of books within this category. These works not only enhance knowledge but also empower individuals to make informed decisions by recognizing the psychological underpinnings of their choices.
The authors and publishers of these insightful texts include esteemed scholars and industry experts dedicated to making complex economic concepts accessible and engaging for a broad audience. Their work serves as a bridge between theoretical knowledge and real-world applications, catering to the curious minds eager to navigate the complex interplay of economics and human behavior.