Consumer Behavior - Dawn Iacobucci,Ayalla Ruvio
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"The intention of this textbook is to provide a contemporary, fresh voice for Consumer Behavior for undergraduates, MBAs, and Executives. Consumer behavior is a course that students usually like, in part because they can relate to it - we are all consumers, after all. Our book is positioned to help professors edutain their students. We want this book to be the one that students actually choose to read!"--
Description
"The intention of this textbook is to provide a contemporary, fresh voice for Consumer Behavior for undergraduates, MBAs, and Executives. Consumer behavior is a course that students usually like, in part because they can relate to it - we are all consumers, after all. Our book is positioned to help professors edutain their students. We want this book to be the one that students actually choose to read!"--
More Information
| Author | Dawn Iacobucci, Ayalla Ruvio |
|---|---|
| Publisher | Wiley |
| Release year | 2023 |
| Cover type | Softcover |
| EAN | 9781119912415 |