Content Analysis - Tina Maschi,James Drisko
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Content Analysis offers a comprehensive overview of the variation within content analysis and detailed descriptions of three approaches found in the contemporary literature: basic content analysis, interpretive content analysis and qualitative content analysis. A consistent outline is used to allow comparison and contrast of the three approaches. Many published examples of content analysis studies are provi ... Full description
Description
Content Analysis offers a comprehensive overview of the variation within content analysis and detailed descriptions of three approaches found in the contemporary literature: basic content analysis, interpretive content analysis and qualitative content analysis. A consistent outline is used to allow comparison and contrast of the three approaches. Many published examples of content analysis studies are provided, including two full length studies on advocacy and ensuring rigor in content analysis.
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| Author | Tina Maschi, James Drisko |
|---|---|
| Publisher | Hurst & Co. |
| Release year | 2015 |
| Cover type | Softcover |
| EAN | 9780190215491 |