Explaining Consumer Choice - G. Foxall
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This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
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Description
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
More Information
| Author | G. Foxall |
|---|---|
| Publisher | Palgrave MacMillan UK |
| Release year | 2007 |
| Cover type | Hardcover |
| EAN | 9781403998620 |