Advertising - Liz Mcfall
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Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the lit ... Full description
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Description
More Information
| Author | Liz Mcfall |
|---|---|
| Publisher | SAGE Publications Ltd |
| Release year | 2004 |
| Cover type | Hardcover |
| EAN | 9780761942542 |