Applied Marketing Analytics Using Python - Gokhan Yildirim,Raoul V Kübler
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It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book support ... Full description
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Description
More Information
| Author | Gokhan Yildirim, Raoul V Kübler |
|---|---|
| Publisher | Sage Publications Ltd. |
| Release year | 2025 |
| Cover type | Softcover |
| EAN | 9781529684162 |