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Audience - Helen Wood

English
2024-02-21
โ‚ฌ73.76 โ‚ฌ92.20

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This accessible guide through audience studiesโ€™ histories outlines a contemporary Cultural Studies approach to audiences for the digital age.This book is not a survey of all existing audience research. Instead, its chapters survey parts of the field in order to draw some โ€˜through-linesโ€™ from older traditions to contemporary debates, giving students a โ€˜way inโ€™ to thinking about the current landscape from an ... Full description

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Description

This accessible guide through audience studiesโ€™ histories outlines a contemporary Cultural Studies approach to audiences for the digital age.This book is not a survey of all existing audience research. Instead, its chapters survey parts of the field in order to draw some โ€˜through-linesโ€™ from older traditions to contemporary debates, giving students a โ€˜way inโ€™ to thinking about the current landscape from an โ€˜audience-sensitiveโ€™ perspective. In order to do this, the book utilises a series of verbs to organise and cut a path through audience research and register its ongoing relevance today. These verbs are: audience, anchor, mean, feel and work. The list is not exhaustive and the reader is invited to think about what verbs they would add or change throughout the book. Audience suggests renewing the importance of โ€˜formโ€™ as a cultural process and in โ€˜circling-backโ€™ to Cultural Studiesโ€™ โ€˜circuit of cultureโ€™, it proposes a modified framework for โ€˜the digital circuitโ€™. Each chapter opens with a particular scenario for the reader to reflect upon and asks a specific question to help orient the account of research that is to come, especially for those new to Media and Cultural Studies and to audience studies.Written in an engaging and accessible style, this book is ideal for both students and researchers of Media and Cultural Studies.

More Information

Author Helen Wood
Publisher Routledge
Release year 2024
Cover type Softcover
EAN 9781032539744
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โ‚ฌ73.76 โ‚ฌ92.20