Augmenting Customer Retention Through Big Data Analytics -
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Details topics related to big data customer analytics and its application for customer retention. Covers topics on the use of big data in businesses that include personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention.
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Description
Details topics related to big data customer analytics and its application for customer retention. Covers topics on the use of big data in businesses that include personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention.
More Information
| Publisher | Apple Academic Press |
|---|---|
| Release year | 2024 |
| Cover type | Hardcover |
| EAN | 9781774917213 |