Basic Marketing Management - Douglas J. Dalrymple,Leonard J. Parsons
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To accommodate instructors who either don't use cases or prefer to select their own, we offer a marketing management book that focuses exclusively on text material. In addition, to keep the price of the book affordable, we have chosen to publish this book in a paperback form. Like the Marketing Management: Text and Cases, Seventh Edition text, this book is intended for the Sr/MBA course in Marketing Managem ... Full description
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Description
More Information
| Author | Douglas J. Dalrymple, Leonard J. Parsons |
|---|---|
| Publisher | Wiley |
| Release year | 2000 |
| Cover type | Softcover |
| EAN | 9780471353928 |