When we enter places which immediately make us feel welcome, we relax and let ourselves go. We often feel the need to escape, and on feeling from our worries we arrive at the doors of a shop, transfixed by the window displays and the objects that flirt with our eyes. We enter unreservedly into the game of seduction, created between us and those material pleasures which inevitably tie us to life. Pleasures that we desire and which on many occasions we rely on for our happiness. Lets start this parade of fascinating spaces, which unreservedly welcome us in; places to reflect for many and, for others, to buy. Places of peace which, in some cases, border on the sacred and mystical; places from fairy tales; a stage in a theatre, where we are the unquestionable heroes of the story. These windows are made up of the objects housed in the shop, clear and transparent, shaped by the features of the label or naked before the excellence of their products. The same space shares the lime light with the objects on display, or on the contrary, remains quiet in the background leaving the communication solely to the labels design. In one way or another, the interior does not come alive until it is complete with our presence, both anonymous and necessary, before which the magnificence and desire of the red carpet is laid out.