In Beyond the Box: Extending TV Text, Sharon Ross delves into developments in today's TV industry, making sense of generational shifts, new textual strategies, and technological changes. She offers a fresh and innovative perspective that focuses on the shift in audience experience and how it has blurred the lines of established boundaries. Featuring discussions of "Buffy the Vampire Slayer," "Lost" and "American Idol", Beyond the Box gives students and couch potatoes alike a better understanding of what it means to watch television in an era of profound technological change.