Big Data for Managers: Creating Value - Atal Malviya,Mike Malmgren
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This book develops a simple framework and a non-technical approach to help the reader understand, digest and analyse data, and produce meaningful analytics to take informed decisions. It will support value creation within businesses, from customer care to product innovation, from sales and marketing to operational performance.
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Description
This book develops a simple framework and a non-technical approach to help the reader understand, digest and analyse data, and produce meaningful analytics to take informed decisions. It will support value creation within businesses, from customer care to product innovation, from sales and marketing to operational performance.
More Information
| Author | Atal Malviya, Mike Malmgren |
|---|---|
| Publisher | Taylor & Francis |
| Release year | 2018 |
| Cover type | Hardcover |
| EAN | 9781138593060 |