Branding: Perception, Positioning, Segmentation - Faustino Taderera
-20% with code BOOKS
Shipping in 15-21 days
30-day return policy
Faustino Taderera, the celebrity, the most published, polished and decorated Marketing and International Business strategist, academic, icon and guru in Africa, nicknamed, "The Tom Peters of Zimbabwe, Africa and the Middle East," wrote this book, BRANDING, as an advanced course at undergraduate and postgraduate level and covers topics like:- product, corporate and national branding; value analysis; innovati ... Full description
You May Also Like
TOP
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
-20% with code BOOKS
In stock at our supplier
TOP
Never Split the Difference: Negotiating as if Your Life Depended on It
-20% with code BOOKS
In stock
TOP
The 7 Habits of Highly Effective People. 30th Anniversary Edition: Powerful Lessons in Personal Change
Jim Collins, Sean Covey, Stephen R. Covey
-20% with code BOOKS
In stock
TOP
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
-20% with code BOOKS
In stock at our supplier
TOP
The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness
-20% with code BOOKS
In stock
TOP
The Infinity Machine: Demis Hassabis, DeepMind, and the Quest for Superintelligence
-20% with code BOOKS
In stock at our supplier
TOP
Why Nations Fail: The Origins of Power, Prosperity and Poverty
Daron Acemoglu, James A. Robinson
-20% with code BOOKS
In stock at our supplier
TOP
Legacy: What The All Blacks Can Teach Us About The Business Of Life
-20% with code BOOKS
In stock at our supplier
TOP
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
-20% with code BOOKS
In stock at our supplier
TOP
Clear Thinking: The Art and Science of Making Better Decisions
-20% with code BOOKS
In stock at our supplier
TOP
Vienna: How the City of Ideas Created the Modern World
-20% with code BOOKS
In stock at our supplier
TOP
1873: The Rothschilds, the First Great Depression, and the Making of the Modern World
-20% with code BOOKS
In stock at our supplier
TOP
E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
-20% with code BOOKS
In stock at our supplier
TOP
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
-20% with code BOOKS
In stock
TOP
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
-20% with code BOOKS
In stock at our supplier
TOP
Influence: The Psychology of Persuasion
-20% with code BOOKS
In stock at our supplier
TOP
Co-Intelligence: Living and Working with AI
-20% with code BOOKS
In stock at our supplier
TOP
The First 90 Days: Proven Straegies for Getting up to Speed faster and smarter
-20% with code BOOKS
In stock at our supplier
Description
Faustino Taderera, the celebrity, the most published, polished and decorated Marketing and International Business strategist, academic, icon and guru in Africa, nicknamed, "The Tom Peters of Zimbabwe, Africa and the Middle East," wrote this book, BRANDING, as an advanced course at undergraduate and postgraduate level and covers topics like:- product, corporate and national branding; value analysis; innovation; TQM; R&D; process re-engineering; marketing plans; sustainable competitive advantage; resource based model; consumer behaviour; perception; globalization strategies for firms and nations; segmentation; positioning; tendering; Ansoff Product-Growth Matrix; the BCG Matrix; Porter¿s generic strategies; ethics; corporate governance; social responsibility. This is Professor Tadereräs mainstay in his pursuit of research and excellence in Marketing and International Business Education which follows on the footsteps of his other highly popular book entitled LEADERSHIP.
More Information
| Author | Faustino Taderera |
|---|---|
| Publisher | LAP LAMBERT Academic Publishing |
| Release year | 2010 |
| Cover type | Softcover |
| EAN | 9783838366470 |