Brands - Marcel Danesi
-20% with code BOOKS
Shipping in 17-23 days
30-day return policy
Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture. He introduces: the origins of brands naming and brand image how semiotic theory can be used to analyze brand image brands and consumer culture advertising campaigns brands in the global village the anti-brand moveme ... Full description
You May Also Like
TOP
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
-20% with code BOOKS
In stock at our supplier
TOP
Never Split the Difference: Negotiating as if Your Life Depended on It
-20% with code BOOKS
In stock
TOP
The 7 Habits of Highly Effective People. 30th Anniversary Edition: Powerful Lessons in Personal Change
Jim Collins, Sean Covey, Stephen R. Covey
-20% with code BOOKS
In stock
TOP
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
-20% with code BOOKS
In stock at our supplier
TOP
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
-20% with code BOOKS
In stock at our supplier
TOP
The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness
-20% with code BOOKS
In stock
TOP
The Infinity Machine: Demis Hassabis, DeepMind, and the Quest for Superintelligence
-20% with code BOOKS
In stock at our supplier
TOP
Vienna: How the City of Ideas Created the Modern World
-20% with code BOOKS
In stock at our supplier
TOP
The Hard Thing about Hard Things: Building a Business When There Are No Easy Answers
-20% with code BOOKS
In stock
TOP
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
-20% with code BOOKS
In stock at our supplier
TOP
Co-Intelligence: Living and Working with AI
-20% with code BOOKS
In stock at our supplier
TOP
The First 90 Days: Proven Straegies for Getting up to Speed faster and smarter
-20% with code BOOKS
In stock at our supplier
TOP
Surrounded by Idiots Revised & Expanded Edition: The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)
-20% with code BOOKS
In stock at our supplier
TOP
The Common Good Economy: A New Compass
-20% with code BOOKS
In stock at our supplier
TOP
Berkshire Hathaway Letters to Shareholders: 1965-2024
-20% with code BOOKS
In stock at our supplier
TOP
The Effective Executive: The Definitive Guide to Getting the Right Things Done
-20% with code BOOKS
In stock at our supplier
Description
Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture. He introduces:
- the origins of brands
- naming and brand image
- how semiotic theory can be used to analyze brand image
- brands and consumer culture
- advertising campaigns
- brands in the global village
- the anti-brand movement.
Danesi shows how consumer products such as cars, perfume and even websites are sold to us through the creation of powerful brand images, and analyzes the advertising campaigns developed to promote brands such as Coca-Cola, McDonalds, Absolut Vodka, Apple, Gucci and Chanel. He also discusses the rise of the anti-brand movement, and its challenges to the dominance of global brands such as Gap and Nike.
Including an annotated guide to further reading, details of useful websites and a comprehensive bibliography, Danesi's book is an important contribution to the field of marketing and communications.
More Information
| Author | Marcel Danesi |
|---|---|
| Publisher | Taylor & Francis Ltd (Sales) |
| Release year | 2006 |
| Cover type | Hardcover |
| EAN | 9780415279970 |