Business Process Optimization Building An Effective And Efficient Lead Conversion Process: Learning From Website Visitors - Bradford Turlich
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If you want to learn about conversion optimization, this book is absolutely for you. This expert guide will teach you the process of optimization. Inside, you'll learn: 1. Mindset of an optimizer: the starting point2. Conversion research: the foundation of it all3. Google Analytics for CRO4. Mouse tracking and heat maps5. Learning from customers6. Learning from website visitors7. User testing8. From data to ... Full description
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Description
If you want to learn about conversion optimization, this book is absolutely for you. This expert guide will teach you the process of optimization. Inside, you'll learn:
1. Mindset of an optimizer: the starting point
2. Conversion research: the foundation of it all
3. Google Analytics for CRO
4. Mouse tracking and heat maps
5. Learning from customers
6. Learning from website visitors
7. User testing
8. From data to test hypotheses
9. How to get testing right
10. Learning from test results
More Information
| Author | Bradford Turlich |
|---|---|
| Publisher | Amazon Digital Services LLC - KDP Print US |
| Release year | 2021 |
| Cover type | Softcover |
| EAN | 9798457892002 |