20% off all books with the code: BOOKS
  • check 10+ million books
  • check New arrivals every day
  • check Trusted by 1M+ customers
  • check Great prices & discounts
  • check Shipping across Europe

Cableviewing - Bradley S. Greenberg,Carrie Heeter

English
1988-01-01
€92.98 €116.23

-20% with code BOOKS

In stock at our supplier

Shipping in 15-21 days

30-day return policy

This unique volume examines the process of cableviewing, the nature of cableviewers, and especially the viewing choice process. The concept of viewing style is introduced and individual differences in viewing style are examined. The research presented here represents the change from media effects studies to studies of users and user behavior.

You May Also Like

Description

This unique volume examines the process of cableviewing, the nature of cableviewers, and especially the viewing choice process. The concept of viewing style is introduced and individual differences in viewing style are examined. The research presented here represents the change from media effects studies to studies of users and user behavior.

More Information

Author Bradley S. Greenberg, Carrie Heeter
Publisher Praeger
Release year 1988
Cover type Softcover
EAN 9780893914677
Write Your Own Review
You're reviewing: Cableviewing
Your Rating:

Goodreads Reviews

€92.98 €116.23