Cases in E-Commerce - Bernard J Jaworski,Jeffrey F Rayport
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37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.
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Description
37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.
More Information
| Author | Bernard J Jaworski, Jeffrey F Rayport |
|---|---|
| Publisher | McGraw Hill LLC |
| Release year | 2001 |
| Cover type | Hardcover |
| EAN | 9780072500950 |