Category Management Principles - Russell J. Zwanka,Brian F. Harris
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It is an exciting time to be in the food industry! Not only are the customers more informed than ever, but the demands they place on their retailers of choice include personalization, lifestyles, and connectivity. When will they run out of their favorite product? When do their demands change throughout their lives? When do they want you to help them, and when do they want you to back off? All are questions ... Full description
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Description
More Information
| Author | Russell J. Zwanka, Brian F. Harris |
|---|---|
| Publisher | CreateSpace Independent Publishing Platform |
| Release year | 2016 |
| Cover type | Softcover |
| EAN | 9781533452498 |