Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics - Trevor A. Smith,Kenroy C. Wedderburn
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Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents an integrative discourse on compulsive buying, focusing on the perspective of the customer and on marketing activities which promote excessive consumption.
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Description
Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents an integrative discourse on compulsive buying, focusing on the perspective of the customer and on marketing activities which promote excessive consumption.
More Information
| Author | Trevor A. Smith, Kenroy C. Wedderburn |
|---|---|
| Publisher | Lexington Books |
| Release year | 2023 |
| Cover type | Softcover |
| EAN | 9781793645753 |