Consumer Behavior & Insights - Diane M. Phillips,Isabelle Szmigin,Maria Piacentini
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Consumer Behavior and Insights presents a new approach to teaching consumer behavior. Author Diane M. Phillips moves beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behavior, incorporating new areas of research including neuromarketing, sustainability, and artificial intelligence. This text includes the latest behavioral, psychological, and sociological approa ... Full description
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Description
More Information
| Author | Diane M. Phillips, Isabelle Szmigin, Maria Piacentini |
|---|---|
| Publisher | Oxford University Press |
| Release year | 2021 |
| Cover type | Softcover |
| EAN | 9780190857134 |