Consumer Behavior & Insights - Diane M. Phillips
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PART 1: BUILDING THE FRAMEWORK 1. The Critical Role of Consumption in Our Lives 2. Consumer Research PART 2: THE INTERNAL WORLD OF THE CONSUMER 3. Perceptual Processes 4. Learning and Memory 5. Personality and Self 6. Emotions and Motivation 7. Attitudes and Behaviors 8. Decision-Making and Involvement PART 3: THE EXTERNAL WORLD OF THE CONSUMER 9. Patterns of Behavior 10. Social Structures and Processes 11. ... Full description
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Description
More Information
| Author | Diane M. Phillips |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Release year | 2026 |
| Cover type | Softcover |
| EAN | 9781041290896 |