Consumer Behaviour - Zubin Sethna
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This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.
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Description
This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.
More Information
| Author | Zubin Sethna |
|---|---|
| Publisher | Sage Publications |
| Release year | 2023 |
| Cover type | Hardcover |
| EAN | 9781529754063 |