Consumer Behaviour - Situn Krushna Sahu
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In this book we explore the fascinating aspects of consumer behavior. Looking at a number of stimulating and thought-provoking chapters. Some of these are quickly identi¿ed with us being a consumer behavior and others may be surprising and we want to read it. We are behaving as a consumer.When we watch an ad on TV, talk to friends about a movie we just saw, brush our teeth, go to a ball game, buy a new DVD, ... Full description
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Description
In this book we explore the fascinating aspects of consumer behavior. Looking at a number of stimulating and thought-provoking chapters. Some of these are quickly identi¿ed with us being a consumer behavior and others may be surprising and we want to read it. We are behaving as a consumer.
When we watch an ad on TV, talk to friends about a movie we just saw, brush our teeth, go to a ball game, buy a new DVD, or even throw away an old pair of shoes. With assurance, for being a consumer reaches into every part of our lives. Given its prevalent nature, the study of consumer behavior has its relevancy for areas such as marketing.
Consumer Behavior = Psychological + Personal + Social + Cultural
Psychological = motivation, personality, perception, learning, beliefs and attitudes
Personal = age and life-cycle stage, occupation, lifestyle, personality
Social = reference groups, family, roles and status
Cultural = culture, subculture, social class system
This formulae of factors of consumer behaviors should be applied to everything whether you purchase a packet of cornflakes or a trendy car.
In this book we explore the fascinating aspects of consumer behavior. Looking at a number of stimulating and thought-provoking chapters. Some of these are quickly identi¿ed with us being a consumer behavior and others may be surprising and we want to read it. We are behaving as a consumer.
When we watch an ad on TV, talk to friends about a movie we just saw, brush our teeth, go to a ball game, buy a new DVD, or even throw away an old pair of shoes. With assurance, for being a consumer reaches into every part of our lives. Given its prevalent nature, the study of consumer behavior has its relevancy for areas such as marketing.
Consumer Behavior = Psychological + Personal + Social + Cultural
Psychological = motivation, personality, perception, learning, beliefs and attitudes
Personal = age and life-cycle stage, occupation, lifestyle, personality
Social = reference groups, family, roles and status
Cultural = culture, subculture, social class system
This formulae of factors of consumer behaviors should be applied to everything whether you purchase a packet of cornflakes or a trendy car.
More Information
| Author | Situn Krushna Sahu |
|---|---|
| Publisher | Notion Press Media Pvt Ltd |
| Release year | 2021 |
| Cover type | Softcover |
| EAN | 9781684876730 |