CONSUMER BEHAVIOUR - Dipanakr Dutta
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The book "Consumer Behaviour: In Indian Context" is primarily intended for management students and faculty members to use as a text. It is intended to cover the fundamentals of consumer behavior. This book primarily serves as a textbook for Management students of B.B.A. course. The purpose of the book is to cover what every student of business studies needs to know about crafting and executing consumer beha ... Full description
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Description
The book "Consumer Behaviour: In Indian Context" is primarily intended for management students and faculty members to use as a text. It is intended to cover the fundamentals of consumer behavior. This book primarily serves as a textbook for Management students of B.B.A. course. The purpose of the book is to cover what every student of business studies needs to know about crafting and executing consumer behaviour both theoretically and in terms of their practical applications.
More Information
| Author | Dipanakr Dutta |
|---|---|
| Publisher | Notion Press |
| Release year | 2023 |
| Cover type | Softcover |
| EAN | 9798889599623 |