Consumers and Services - Mark Gabbott,Gillian Hogg
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This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.
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Description
More Information
| Author | Mark Gabbott, Gillian Hogg |
|---|---|
| Publisher | Wiley |
| Release year | 1998 |
| Cover type | Softcover |
| EAN | 9780471962694 |