Praise for Consumption-Based Forecasting and Planning

"This book is thought evoking and germane to topics facing today's forecasting professionals. Charlie advances demand forecasting thought leadership through supplementing traditional statistical forecasting with machine learning. Moreover, he makes the concepts relevant to a large audience of practitioners through examples of practical application. This is a must-read for those looking to effectively augment and improve demand forecasts."
-BENJAMIN MARTIN, PhD, Chief Analytics Officer, Hanesbrands Inc.

"In Consumption-Based Forecasting and Planning, Charlie draws on his extensive experience in forecasting and technology to emphasize why pivoting from a supply-centric to a true consumer demand method is necessary for success in today's digital economy. A must-read for forecasting practitioners and decision-makers, this book stresses the impact of digital disruption on consumer behavior and provides a framework to apply advanced analytics and machine learning to improve forecast responsiveness. Consumption-Based Forecasting and Planning will compel you to envision the future of demand forecasting with a renewed focus on the consumer."
-GLENN KELTNER, PhD, Manager, Demand Planning Development, Nestlé Purina PetCare

"Charlie Chase provides an extremely relevant guide for companies trying to navigate uncertainty and disruption. As a CPG and analytics industry thought leader, Charlie makes clear where planning departments and IT organizations need to focus to give them a competitive advantage in managing increasing complexities in the digital era. This book will help planning leaders who feel their traditional forecasting methods are no longer adequate to keep pace with shifting consumer demand but may be overwhelmed by how to pivot."
-MEREDITH CANNON, Director, Integrated Business Planning, Campbell Soup Company

"In this unusual time of disruption, 'Anticipating' what consumers want in what quantity and at what price point is the corner stone of success. Since the reaction time is not in days but in mere hours, 'Decisioning' needs to be based on intelligent automation. This book, full of real-life data, anecdotes, and personal experience of the author, unravels the secret sauce for digital supply chain decision making."
-NILMADHAB MANDAL, Global Data Science Lead II, Analytics Delivery and Advisory II, Mondel¿z International

"Consumption-Based Forecasting and Planning by Charlie Chase arrived just in time. Covid-19 has dramatically exposed us to sudden shifts in consumer behavior and unexpected consumption patterns and preferences. Whether you are in retail or running a consumer goods business, you have certainly been confronted with the challenge of how to identify future needs in these unpredictable times. The book brings forward the concept and importance of anticipatory forecasting, based on real-time data signals such as point-of-sale (POS) and other syndicated data, price, sales promotions, economic and other data sources. I commend the author for writing a business book on statistical approaches in a simple and highly readable manner."
-ANDREA TAKACS, VP of Integrated Supply Chain Processes, Carlsberg Group