Contagious: Why Things Catch on - Jonah Berger
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Language
English
Cover
Hardcover
Published
2013-03-05
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Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?
Description
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?
More Information
| Author | Jonah Berger |
|---|---|
| Publisher | Simon & Schuster |
| Release year | 2013 |
| Cover type | Hardcover |
| EAN | 9781451686579 |
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€33.76
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