Content Strategy for the Web - Melissa Rach,Kristina Halvorson
-30% with code BOOKS
30-day return policy
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? For or ... Full description
You May Also Like
TOP
If Anyone Builds It, Everyone Dies: Why Superhuman AI Would Kill Us All
Eliezer Yudkowsky, Nate Soares
-30% with code BOOKS
In stock at our supplier
TOP
How To Think About AI: A Guide For The Perplexed
-30% with code BOOKS
In stock at our supplier
TOP
Gödel, Escher, Bach: An Eternal Golden Braid
-30% with code BOOKS
In stock at our supplier
TOP
AI Engineering: Building Applications with Foundation Models
-30% with code BOOKS
In stock at our supplier
TOP
Empire of AI: Dreams and Nightmares in Sam Altman's OpenAI
-30% with code BOOKS
In stock at our supplier
TOP
Python Crash Course: A Hands-On, Project-Based Introduction to Programming
-30% with code BOOKS
In stock at our supplier
TOP
The Rust Programming Language
Steve Klabnik, Carol Nichols, Chris Krycho
-30% with code BOOKS
In stock at our supplier
TOP
How to Talk to AI: (And How Not To)
-30% with code BOOKS
In stock at our supplier
TOP
The Pragmatic Programmer: journey to mastery, 20th Anniversary Edition, 2/e: your journey to mastery, 20th Anniversary Edition
-30% with code BOOKS
In stock at our supplier
TOP
Hackers. 25th Anniversary Edition: Heroes of the Computer Revolution
-30% with code BOOKS
In stock at our supplier
TOP
The Art of Game Design: A Book of Lenses
-30% with code BOOKS
In stock at our supplier
TOP
How Linux Works: What Every Superuser Should Know
-30% with code BOOKS
In stock at our supplier
TOP
Hands-On Large Language Models: Language Understanding and Generation
Maarten Grootendorst, Jay Alammar
-30% with code BOOKS
In stock at our supplier
TOP
Fundamentals of Software Architecture: A Modern Engineering Approach
-30% with code BOOKS
In stock at our supplier
TOP
Speak Data: Artists, Scientists, Thinkers, and Dreamers on How We Live Our Lives in Numbers
-30% with code BOOKS
In stock at our supplier
TOP
Clean Architecture: A Craftsman's Guide to Software Structure and Design
-30% with code BOOKS
In stock at our supplier
TOP
World of Warcraft Chronicle, Volume 2
-30% with code BOOKS
In stock at our supplier
TOP
Linux Basics for Hackers, 2nd Edition: Getting Started with Networking, Scripting, and Security in Kali
-30% with code BOOKS
In stock at our supplier
TOP
Deep Learning: Foundations and Concepts
Christopher M. Bishop, Hugh Bishop
-30% with code BOOKS
In stock at our supplier
Description
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success?
For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
- Understand content strategy and its business value
- Discover the processes and people behind a successful content strategy
- Make smarter, achievable decisions about what content to create and how
- Find out how to build a business case for content strategy
More Information
| Author | Melissa Rach, Kristina Halvorson |
|---|---|
| Publisher | Pearson Education |
| Release year | 2012 |
| Cover type | Softcover |
| EAN | 0785342808308 |