Cracking the Ad Code - Jacob Goldenberg,David Mazursky,Amnon Levav
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Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over 100 advertisement examples and numerous case studies, you also get a systematic analysis of the creation aspec ... Full description
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Description
More Information
| Author | Jacob Goldenberg, David Mazursky, Amnon Levav |
|---|---|
| Publisher | Cambridge University Press |
| Release year | 2009 |
| Cover type | Hardcover |
| EAN | 9780521859059 |