Crafting Strategy - Loizos Heracleous,Claus D. Jacobs
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The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking. The theoretical underpinnings of this approach include embodied realism, interpretivism, practice theory, t ... Full description
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Description
More Information
| Author | Loizos Heracleous, Claus D. Jacobs |
|---|---|
| Publisher | Cambridge University Press |
| Release year | 2011 |
| Cover type | Hardcover |
| EAN | 9780521116558 |