Creativity and Advertising: Affect, Events and Process - Andrew Mcstay
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@text Andrew McStay identifies and explores key historical, cultural and philosophical discourses that give rise to contemporary notions of advertising creativity.
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Description
@text Andrew McStay identifies and explores key historical, cultural and philosophical discourses that give rise to contemporary notions of advertising creativity.
More Information
| Author | Andrew Mcstay |
|---|---|
| Publisher | Taylor & Francis |
| Release year | 2013 |
| Cover type | Hardcover |
| EAN | 9780415519540 |