Creativity in Groups -
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Creativity is being recognized as an important source of competitive advantage because a single creative idea that is both novel and useful may take an organization in a profitable new direction. This work aims to promote the burgeoning interest in group creativity by identifying new questions that will drive future research in this area.
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Description
Creativity is being recognized as an important source of competitive advantage because a single creative idea that is both novel and useful may take an organization in a profitable new direction. This work aims to promote the burgeoning interest in group creativity by identifying new questions that will drive future research in this area.
More Information
| Publisher | Emerald Group Publishing Limited |
|---|---|
| Release year | 2009 |
| Cover type | Hardcover |
| EAN | 9781849505833 |