Customer Knowledge Management Improving Customer Relationship through Knowledge Application - Silvio Wilde
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Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management. The theoretical part comprises several approaches to knowledge, its transfer and the barriers to be overcome when sharing knowledge. ... Full description
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Description
More Information
| Author | Silvio Wilde |
|---|---|
| Publisher | Springer Berlin Heidelberg |
| Release year | 2011 |
| Cover type | Hardcover |
| EAN | 9783642164743 |