Cybermetric Techniques to Evaluate Organizations Using Web-Based Data - Adolfo Alonso-Arroyo,Enrique Orduna-Malea
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Cybermetric Techniques to Evaluate Organizations Using Web-Based Data proposes a complete and multifaceted analysis model, integrating quantitative and qualitative measures (extracted from web usability, SEO and design interaction metrics and evaluations) with a purpose of finding potential correlations. It also includes metrics from new social media platforms, metrics related to the interaction among compa ... Full description
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Description
Cybermetric Techniques to Evaluate Organizations Using Web-Based Data proposes a complete and multifaceted analysis model, integrating quantitative and qualitative measures (extracted from web usability, SEO and design interaction metrics and evaluations) with a purpose of finding potential correlations. It also includes metrics from new social media platforms, metrics related to the interaction among companies, impact filtering according to different entity categories, innovation and scientific activities and media presence. This model is then applied to test feasibility and accuracy. Different statistical methods and tests are also applied to guide data gathering and analysis.
More Information
| Author | Adolfo Alonso-Arroyo, Enrique Orduna-Malea |
|---|---|
| Publisher | Elsevier Science |
| Release year | 2017 |
| Cover type | Softcover |
| EAN | 9780081018774 |