Data-driven Retailing: A Non-technical Practitioners Guide - Louis-Philippe Kerkhove
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This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without compl ... Full description
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Description
This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.
More Information
| Author | Louis-Philippe Kerkhove |
|---|---|
| Publisher | Springer Nature Switzerland |
| Series | Management for Professionals |
| Release year | 2023 |
| Cover type | Softcover |
| EAN | 9783031129643 |