Take control of your personal data. Learn how companies manipulate and exploit your data and what you can do to access, delete, and monetise it yourself.

The data you generate every day makes big companies rich. In Data for All, bestselling author John K Thompson outlines how this one-sided data economy is about to come to a dramatic end. Thompson pulls back the curtain to reveal the true nature of data ownership and explains how you can turn your data from an exploited resource into a financial asset.

Both a handbook and a manifesto, Data for All is a must-read for anyone who wants to take control of their personal data. It lays out how businesses collect, use, and exploit data, providing a clear explanation of how the legislation overturns the existing system. By following this direct and accessible guide, you will completely change the way you handle your data.

In this fascinating book, you will learn how to oversee who accesses your data, how much different types of data are worth, and how to keep private details private. You wil soon stop being a passive source of free data, and start earning a "data dividend"--hundreds or thousands of dollars paid out simply for your daily online activities.

This text is for anyone curious or concerned about how their data is used, and what they can do to reclaim ownership. No technical knowledge is required.

John K. Thompson is an international technology executive with over 35 years of experience in the fields of data, advanced analytics, and Artificial Intelligence (AI). He was an executive partner at Gartner, and he was responsible for the advanced analytics business unit of the Dell Software Group. John is the author of Analytics Teams: Harnessing Analytics and Artificial Intelligencefor Business Improvement and co-author of Analytics: How to win with Intelligence. He holds a bachelor of science degree in Computer Science from Ferris State University and an MBA in Marketing from DePaul University.