Daytime Television Programming - Marilyn J. Matelski
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Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics, analyses investment yields, and highlights audience expectations.
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Description
Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics, analyses investment yields, and highlights audience expectations.
More Information
| Author | Marilyn J. Matelski |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Release year | 2025 |
| Cover type | Softcover |
| EAN | 9781032621913 |