Destination Brands - Nigel Morgan,Annette Pritchard,Roger Pride
-30% with code BOOKS
Shipping in 15-21 days
30-day return policy
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how ... Full description
You May Also Like
TOP
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
-30% with code BOOKS
In stock at our supplier
TOP
Never Split the Difference: Negotiating as if Your Life Depended on It
-30% with code BOOKS
In stock
TOP
The 7 Habits of Highly Effective People. 30th Anniversary Edition: Powerful Lessons in Personal Change
Jim Collins, Sean Covey, Stephen R. Covey
-30% with code BOOKS
In stock
TOP
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
-30% with code BOOKS
In stock at our supplier
TOP
Why Nations Fail: The Origins of Power, Prosperity and Poverty
Daron Acemoglu, James A. Robinson
-30% with code BOOKS
In stock at our supplier
TOP
Legacy: What The All Blacks Can Teach Us About The Business Of Life
-30% with code BOOKS
In stock at our supplier
TOP
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
-30% with code BOOKS
In stock at our supplier
TOP
Clear Thinking: The Art and Science of Making Better Decisions
-30% with code BOOKS
In stock at our supplier
TOP
Vienna: How the City of Ideas Created the Modern World
-30% with code BOOKS
In stock at our supplier
TOP
Empire of AI: Inside the reckless race for total domination
-30% with code BOOKS
In stock at our supplier
TOP
The Infinity Machine: Demis Hassabis, DeepMind and the Quest for Superintelligence
-30% with code BOOKS
In stock at our supplier
TOP
The Infinity Machine: Demis Hassabis, DeepMind, and the Quest for Superintelligence
-30% with code BOOKS
In stock at our supplier
TOP
Zero to One: Notes on Start Ups, or How to Build the Future
-30% with code BOOKS
In stock
TOP
Influence: The Psychology of Persuasion
-30% with code BOOKS
In stock at our supplier
TOP
Co-Intelligence: Living and Working with AI
-30% with code BOOKS
In stock at our supplier
TOP
The First 90 Days: Proven Straegies for Getting up to Speed faster and smarter
-30% with code BOOKS
In stock at our supplier
TOP
Surrounded by Idiots Revised & Expanded Edition: The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)
-30% with code BOOKS
In stock at our supplier
Description
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
More Information
| Author | Nigel Morgan, Annette Pritchard, Roger Pride |
|---|---|
| Publisher | Routledge |
| Release year | 2011 |
| Cover type | Softcover |
| EAN | 9780080969305 |