Developing Alliance Capabilities - K. Heimeriks
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Alliances are becoming an ever more important strategic weapon to succeed in many industries. This book describes how various leading firms have succeeded in learning how to manage their alliance portfolios and uses cutting edge research to offer advice on alliance management skills.
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Description
Alliances are becoming an ever more important strategic weapon to succeed in many industries. This book describes how various leading firms have succeeded in learning how to manage their alliance portfolios and uses cutting edge research to offer advice on alliance management skills.
More Information
| Author | K. Heimeriks |
|---|---|
| Publisher | Palgrave MacMillan UK |
| Release year | 2008 |
| Cover type | Hardcover |
| EAN | 9780230201699 |