Developing the Public Relations Campaign - Randy Bobbitt,Ruth Sullivan
-20% with code BOOKS
Shipping in 12-18 days
30-day return policy
A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process—the PIE chart—that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the develo ... Full description
You May Also Like
TOP
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
-20% with code BOOKS
In stock at our supplier
TOP
Never Split the Difference: Negotiating as if Your Life Depended on It
-20% with code BOOKS
In stock
TOP
The 7 Habits of Highly Effective People. 30th Anniversary Edition: Powerful Lessons in Personal Change
Jim Collins, Sean Covey, Stephen R. Covey
-20% with code BOOKS
In stock
TOP
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
-20% with code BOOKS
In stock at our supplier
TOP
The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness
-20% with code BOOKS
In stock
TOP
The Infinity Machine: Demis Hassabis, DeepMind, and the Quest for Superintelligence
-20% with code BOOKS
In stock at our supplier
TOP
Legacy: What The All Blacks Can Teach Us About The Business Of Life
-20% with code BOOKS
In stock at our supplier
TOP
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
-20% with code BOOKS
In stock at our supplier
TOP
Vienna: How the City of Ideas Created the Modern World
-20% with code BOOKS
In stock at our supplier
TOP
1873: The Rothschilds, the First Great Depression, and the Making of the Modern World
-20% with code BOOKS
In stock at our supplier
TOP
E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
-20% with code BOOKS
In stock at our supplier
TOP
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
-20% with code BOOKS
In stock
TOP
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
-20% with code BOOKS
In stock at our supplier
TOP
Influence: The Psychology of Persuasion
-20% with code BOOKS
In stock at our supplier
TOP
Co-Intelligence: Living and Working with AI
-20% with code BOOKS
In stock at our supplier
TOP
The First 90 Days: Proven Straegies for Getting up to Speed faster and smarter
-20% with code BOOKS
In stock at our supplier
TOP
Surrounded by Idiots Revised & Expanded Edition: The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)
-20% with code BOOKS
In stock at our supplier
TOP
The Common Good Economy: A New Compass
-20% with code BOOKS
In stock at our supplier
Description
A practical, easy-to-follow approach to public relations
Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process—the PIE chart—that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns.
This text is available in a variety of formats - print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab.
Learning Goals
Upon completing this book, readers will be able to:
- Develop their own public relations campaigns
- Apply public relations skills to the real world
- Understand how to apply communication theories to public relations
More Information
| Author | Randy Bobbitt, Ruth Sullivan |
|---|---|
| Publisher | Pearson Education |
| Release year | 2024 |
| Cover type | Softcover |
| EAN | 9780205066728 |