Digital Behavior - Umberto Leon Dominguez
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In a technologically advanced and competitive landscape dominated by major tech companies and burgeoning start-ups, the key asset lies in boosting monthly active users. Traditionally, product design has relied on fragmented insights from personal experience, common sense, or isolated experiments. This work endeavours to establish a theoretical framework for predicting and influencing the digital behaviour o ... Full description
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Description
More Information
| Author | Umberto Leon Dominguez |
|---|---|
| Publisher | Cambridge University Press |
| Release year | 2025 |
| Cover type | Softcover |
| EAN | 9781009568326 |