Digital Payback is designed as a book with practical experience for all management students. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving. The main target of this book is to teach any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Topics included: ¿ Introduction to Digital Marketing ¿ Social Media Marketing ¿ Search Engine Optimization ¿ Content Marketing , Blogging and Developement ¿ E-mail Marketing ¿ Mobile Marketing ¿ Website Development ¿ Web Analytics ¿ Google Ads ¿ E-commerce Marketing ¿ Google Adsense ¿ Integrated Digital Marketing Strategy ¿ Affiliate Marketing ¿ Influencer Marketing ¿ Online Reputation Management & Brand Management ¿ Career Planning inn Digital Marketing This book is is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programs.