Direct, Digital & Data-Driven Marketing - Lisa Spiller
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In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern ... Full description
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Description
More Information
| Author | Lisa Spiller |
|---|---|
| Publisher | SAGE Publications Ltd |
| Release year | 2020 |
| Cover type | Softcover |
| EAN | 9781529708172 |