E-Commerce: Concepts, Principles, and Application - Guolong Wang,Qinghong Shuai,Zheng Qin,Pu Zhang,Mengyu Cao,Mingshi Chen
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This book mainly discusses the background of e-commerce, the basic knowledge of e-commerce, the basic models of e-commerce, the basic principles of e-commerce and the cases of e-commerce. This book has formed a theoretical system of e-commerce with a clear integration boundary. The introduction of the systematic theory is guided by the background of e-commerce, centered on the model of e-commerce, paved wit ... Full description
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Description
More Information
| Author | Guolong Wang, Qinghong Shuai, Zheng Qin, Pu Zhang, Mengyu Cao, Mingshi Chen |
|---|---|
| Publisher | Springer Nature Singapore |
| Series | Advanced Studies in E-Commerce |
| Release year | 2022 |
| Cover type | Hardcover |
| EAN | 9789811964374 |