This book is a guide for those who wish to make predictions about the mechanical and thermal behavior of non-Newtonian materials in engineering and processing technology. An introductory survey of the field and a review of basic continuum mechanics serve to show the radical differences between
elongational and shear behavior. Two chapters, one based on a continuum approach and the other using microstructural approaches, lead to useful mathematical descriptions of materials for engineering applications. And there is discussion of lubrication and related shearing flows, and fibre- spinning
and film-blowing respectively. A long chapter is devoted to the important new field of computational rheology, and this is followed by chapters on stability and turbulence and the all-important temperature effects in flow. This new edition contains large amounts of material not previously available
in book form - for example wall slip, suspension rheology, computational rheology and new results in stability theory.