Ethnographic Thinking: From Method to Mindset - Jay Hasbrouck
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This book argues that 'ethnographic thinking'-the thought processes and patterns ethnographers develop through their practice-offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a compan ... Full description
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Description
This book argues that 'ethnographic thinking'-the thought processes and patterns ethnographers develop through their practice-offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings.
More Information
| Author | Jay Hasbrouck |
|---|---|
| Publisher | Taylor & Francis Ltd (Sales) |
| Release year | 2017 |
| Cover type | Hardcover |
| EAN | 9781629581187 |