Focus Group Practice - Jonathan Potter,Claudia Puchta
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Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.
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Description
Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.
More Information
| Author | Jonathan Potter, Claudia Puchta |
|---|---|
| Publisher | Sage Publications UK |
| Release year | 2004 |
| Cover type | Softcover |
| EAN | 9780761966913 |